From a tourism perspective, Sierra Leone has an optics problem. Namely, the 2006 movie Blood Diamond, featuring a young Leonardo DiCaprio and set during the 1990s civil war. I remember seeing the movie and quite liking it. Unfortunately for Sierra Leone, so did a lot of people, and they’re having a hard time shaking the reputation of being in an active civil war, even though it’s been over two decades since the conflict ended.


I had recently read an article about their push to get more tourists to see beyond their history, and I was excited to visit! First impressions were of a gorgeous, lush countryside. Sorry not sorry for the many photos out the car window.


Most of our time was spent in Freetown, which is their capital. Freetown, like its neighbor Liberia, was founded by freed African Americans and African Canadians, which led to interesting tensions between those founders, the local West African tribes, and the British, who were colonizing it at the time.



I liked Freetown. I found it very interesting. We started by exploring the city center and went to a lot of the historical sites, like the original Fouray Bay College building and the Cotton Tree. We visited a market and then went to the Kroo Bay slum, which is one of the poorer areas of the city. It’s sometimes strange to visit an area where everyone is working, and it’s not designed for tourists – I felt as though I was constantly in the way while we were there, and it’s hard not to feel as though we were gawking, just a little. As an outsider there to observe the local culture, sometimes our presence alone is enough to be uncomfortable for the locals. Nonetheless, I’m glad we did get a chance to see that area as well, and hopefully we weren’t too disruptive to the people who live there.



Freetown is surrounded by hills, which made for a very cool viewpoint to look at the landscape over the city. It was quite a trek up to get to that view.


After exploring the city, we spent a lovely afternoon at the beach! We were at River Number Two Beach, which is genuinely one of the funniest names for a beach that I’ve ever heard. After several very long days in the car, it was amazing to have a nice, chill time, and the beach was great. Beautiful, with drinks and food available, and we had it mostly to ourselves.



Fun fact about their currency – the denominations are quite small relative to the price of items, so every time we had to pay anywhere, it was huge stacks of bills. I watched a woman count the money from our dinner for easily five minutes.

The next morning, we headed east from Freetown. As might be obvious from the Blood Diamond reference, Sierra Leone is known for their diamond mining. They are still one of the top ten producers of diamonds worldwide, and the situation is much better now that the diamonds being produced aren’t “blood diamonds,” or conflict diamonds. We had a chance to visit a diamond mine on the drive between Freetown and the Liberian border, which was a really interesting experience.



What I didn’t expect was how much it looked like panning for gold!

After we left the diamond mine, we promptly got a flat tire. It was a little scary, actually – I’d never been in a car when it got a flat before, and the noise is pretty alarming. We stopped on the side of the road as the driver tried to fix it, but we ended up giving up and loping along on the flat, because the border with Liberia isn’t open that late and we didn’t want to get stuck on the Sierra Leone side.



Sierra Leone also wins for my favorite signs of the whole trip. Across the board, West Africa has great signs – names of shops often are many words long, resembling full sentences and referencing God or Obama or other famous people. The PSAs and the ads are all so different from what I’m used to. I had so much fun spotting the interesting types of billboards and store names out the car window throughout the road trip.
Luckily, after our flat tire situation, we did manage to get to the Liberian border before it closed, and we ended that day in Monrovia, Liberia. We got to the hotel very late, if I remember correctly. Honestly, that’s a safe bet for most of the trip.
I had a very pleasant visit in Sierra Leone. I’m looking forward to seeing how they develop their tourism as they gain more distance from the war and from the public’s perception of them as a war-torn place!